Channel Analytics

| Introduction:

Learn how various marketing campaigns affect business KPIs and how they measure up against each other.

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| Guide:

Channel Performance:

KPI By Channel

See how each Paid Channel contributed to the selected KPI.

Change the date range to zoom in on a desired range, and click on the channel names to filter out unwanted channels.

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Channel Stats

View a summary of the statistics of paid channels.

Click on a column (e.g, CTR) to sort channels by that metric.

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Campaign Performance

Scatter

Scatter displays a campaign's performance in terms of KPI Contribution and CPA.

The best campaigns have both a high KPI contribution and a low CPA.

Hover on a bubble to identify a campaign.

The filter button on the top right filters campaigns on cpa and contribution to offer a different view of Scatter.

Table

Table displays all campaigns during the set date range.

Click on a column (e.g. CPA) to view campaigns in order of that metric.

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KPI Contributions

View how a marketing campaign affected various KPIs.

Higher percentiles imply relatively better campaigns.

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Campaign Impressions

Display the impressions of marketing campaigns across all campaigns in a single graph.

Click on the campaign name to hide the campaign from the graph.