Channel Analytics
Last updated
Last updated
Learn how various marketing campaigns affect business KPIs and how they measure up against each other.
See how each Paid Channel contributed to the selected KPI.
Change the date range to zoom in on a desired range, and click on the channel names to filter out unwanted channels.
View a summary of the statistics of paid channels.
Click on a column (e.g, CTR) to sort channels by that metric.
Scatter displays a campaign's performance in terms of KPI Contribution and CPA.
The best campaigns have both a high KPI contribution and a low CPA.
Hover on a bubble to identify a campaign.
The filter button on the top right filters campaigns on cpa and contribution to offer a different view of Scatter.
Table displays all campaigns during the set date range.
Click on a column (e.g. CPA) to view campaigns in order of that metric.
View how a marketing campaign affected various KPIs.
Higher percentiles imply relatively better campaigns.
Display the impressions of marketing campaigns across all campaigns in a single graph.
Click on the campaign name to hide the campaign from the graph.
