KPI Analytics

| Introduction

KPI Analytics provides an insightful dashboard about business KPIs.

Set a desired date range and discover the effect of marketing campaigns.

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| Guide

Base Stats:

Base Stats display KPIs and other essential metrics during the set date range.

An example of a Base Stat

Let's look at an example. The Base Stat shows a 41.6% increase in Revenue compared to a previous period. The previous period is determined by the date range set on the KPI Analytics page. If the date range was set to [2023-06-01 ~ 2023-07-20], the previous period will be set to [2023-04-10 ~ 2023-05-31].

Decomposition Graph:

Decomposition Graphs display how each channel contributed to a KPI, over the set date range.

The channels listed in the legend of the graph can be toggled - click on channels to hide or reveal their contribution.

Channel Contributions:

Learn about each channel's contributions to a KPI during the set date range.

Each Column can be sorted in a descending or ascending order - Use this feature to see your best performing channels.